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Research papers

Marketing plan for the construction and exploitation of Italian cultural heritage collections

This paper describes the worldwide operation, in cooperation with the Ministry for the Environment and Cultural Heritage, for an exploitation of the Italian cultural heritage. Taking into consideration the specific characteristic of the law and the...

Catalogue: Seminar 1990: Research And Marketing For The Arts
Author: Tiziano Radaelli
June 15, 1990
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Citation

Radaelli, T. (1990a, June 15). Marketing plan for the construction and exploitation of Italian cultural heritage collections. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/marketing-plan-for-the-construction-and-exploitation-of-italian-cultural-heritage-collections